Wholesome is founded in Sugar Land, Texas and launches its premium, organic sugars to the US market.

We’re dedicated to creating positive, meaningful change by bringing farmers, makers and bakers together through the joy of better food. Wholesome food is grown sustainably and with care and attention, connecting all of us in our love for making our best and sharing it.

Being Wholesome means living our values and celebrating the shared enjoyment of good food. We’re a family of farmers and bakers who love to make and bake our very best. From the no-compromise quality of our ingredients to the way we conduct business, we’re all about putting people first.

The Wholesome brand was founded in 2001 with a simple mission in mind: To provide high-quality baking ingredients and make life richer for everyone. We were the first to bring Fair Trade sweeteners to the U.S. and pioneer the Fair Trade standards for sugar, agave and honey, and we’ve always led the way when it comes to creating quality products and respecting the people who make them possible.